Below are our latest stories, but check out the article archive for product info/reviews, ride recommendations and lifestyle articles.
9th Feb 2021
Electric bikes for the whole family - An interview with BBC Radio Surrey
We chat to BBC Radio Surrey about how electric bikes have transformed lockdown for one local family, and why they could transform lockdown for you too.
4 Steps to Create a Cycling Habit You Can Stick To in 2021
Follow our four tips to make that cycling habit finally stick. Inspired by our own customers, and the latest in behavioural science, these four factors will make sure you keep your resolutions and achieve your goal.
1) Ask yourself why
The first thing we ask customers at our showrooms is, “Why are you looking for an electric bike?” It’s the best question to help us find the right bike for you. However, it also focusses your mind on what motivates you, for example: I don’t want to be held back by hills, I want to cycle as fast as my partner does. I want to be someone who explores the Great Outdoors all year round.
Once you know why you’re doing something, it becomes easier because there’s meaning and impetus behind every action. Some of you might want to put a written reminder of your why in a visible place.
2) Ask yourself when
Let’s say your ambition for 2020 is to 'cycle more'. What does that really mean? Does it mean 30 miles a week? Does it mean cycling an extra lap of the block before you stop? The more specific your resolution is, the more likely you’ll do it.
Lots of our customers tend to choose a specific journey to use their electric bikes such as cycling between home and the train station. Follow their example. Specify when you’ll apply your new habits. ‘I will cycle to the shop every morning instead of going in the car’ is easier for your brain to put into action than ‘I will cycle more and use the car less’.
This is really important. Fun is not just for kids. Fun is what fires up the human brain. Our customers cycle throughout the year simply because their electric bikes are incredible fun. If trying to attain your goal leaves you feeling drained and irritable, don't expect to keep it up! Ask around for recommended ride routes, pack your favourite snacks for the journey, and then head out!
4) Design Away the Friction
'Friction' is what psychologists call all the things that make a behaviour hard to do. If you store your bike at the back of the garage behind layers of clutter, are you really going to ride it? No! The time it takes to get to your bike is 'friction'. Securely store your bike somewhere you can easily hop on and ride away.
Can you piggyback your new cycling habit on top of an existing one? For example, if your existing habit is buying the newpaper every Sunday from your local shop, then make it your own personal policy that you only pick up the Sunday paper by bike. Do all the 'decision work' beforehand and you take away the friction.
- Ask why. List your reasons for giving yourself a new goal. The clearer the picture the better.
- Plan when. Plan exactly when you’re going to carry out your new habits every week.
- Have fun. Be creative and take a playful attitude. That way it won’t feel like a chore.
- Remove friction. Design your cycling habit into your life as seamlessly as you can.
Can you find an electric bike in our catalogue that will help you finally create your new cycling habit in 2021? Click the pic below to start your search!
Christmas is well and truly here. We have selected some our personal favourites that the cyclist in your life might like to see under the Christmas tree this year. Gifts large and small. Click below to read more, and pop in to purchase.
VIDEO: We visit the beautiful Maggie' centre at The Royal Marsden in Sutton to present our fundraising cheque and find out makes it such a special place.
CONGRATULATIONS: Well done to Colin Berry who won a copy of 'Traffic-Free Cycle Trails' after registering for our free Zoom presentation about Ray Wookey's fundraising e-bike ride from Land's End to John O'Groats.
NEW BRAND: Energise E-bikes is now a Pinarello dealer and don't their e-bikes look absolutely stunning?