Despite the wintry weather, our founder, Ray Wookey, is still choosing two-wheels to get to work…and will keep doing so over the winter. Here’s why:
“This morning I climbed on my bike and set off down the hill to our Coulsdon showroom. The weather conditions were appalling; high winds, sleet and cold. Fortunately, I was dressed for the job and when I arrived peeled off the layers and sat down at my desk, energised and ready to work.
Tonight I hope the weather will have backed off a bit but whatever the case may be, I will set off and climb 500 feet during a 2 mile bike ride to my house.
I am in my 70s. Isn’t it great that I can head out and cycle to and from work, in all conditions? This is all thanks to my e-bike. Like most people, I look forward to this time of year when my family gets together and enjoys each other’s company. Inevitably, we’ll eat too much and when Christmas has passed, regret will kick in and we’ll make New Year’s resolutions to “get fitter and lose weight“. Just think about how many of us buy a gym membership in January, which by the time Christmas comes along again has hardly been used and may just as well have been packed away with the decorations. My e-bike is my ‘gym’. I ride it all year round, not just in January, and I’ll be using it throughout the holiday season.
Ironically, using my e-bike so regularly means my cycling muscles are ready for a new challenge, and I have bought a new, high spec, non-electric carbon road bike to supplement my e-riding.
My e-bike is also my stress reliever. Being outside and getting the blood pumping do wonders for getting rid of the tensions of the day.
Slowly but surely, we are following our mainland European neighbours (soon to be ex neighbours) where over 1.5 million e-bikes are sold per annum. One in three full-sized bikes sold in Germany today are e-bikes, with 2.5 million on their roads (or more likely on their bike lanes, which is another story).
Over the past few seasons, I have seen the type of person shopping for an e-bike broadening. Gone are the days when we sold e-bikes exclusively to older people. Younger riders are using e-bikes to go further and do more. The popularity of e-mountain bikes, like the one I ride, has exploded, as they enable the riders to go anywhere and rediscover cycling and their youth, if they are not young already! If you have bought an e-bike from us, thank you and continue to enjoy it all year round. If you haven’t, and your 2020 resolutions include ‘getting fit and healthy’, try an e-bike, and you could be doing more, seeing more and having fun all year round."